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“No one lights a lamp in order to hide it behind the door: the purpose of light is to create more light, to open people’s eyes, to reveal the marvels around.” – Paulo Coelho
In response to apocalyptic ideas associated with the year 2012, EMMEDIA has decided to focus on a more positive perspective with the programming theme Light. The year of Light will illuminate the media arts through exhibitions and events, “bringing to light” the many possibilities and opportunities the media arts provide.
2012 will also mark the premiere of EMMEDIA’s media arts festival, an event that will celebrate innovation and creativity in our community. This is our chance to ignite interest and cast light upon an art form that is still new to many.
Also known as radiant or luminous energy, light can be defined as electromagnetic radiation to which the organs of sight react, ranging in wavelength from 400 – 700 nanometres, and propagated at a speed of 299 972 kilometres per second.
But ideas of light permeate diverse aspects of language and culture. To light upon something is to discover it by accident or chance, while enlightenment and illumination express states of spiritual awareness. Light has the ability to change perception both literally and metaphorically, when we look at things in a different light. We say that a smile lights a person’s face, or that we can see the light in their eyes. We can make light of it, lighten the mood or light out of a bad situation. To light is also to start something – to ignite.
